At this point in history when women en masse are standing up and fighting back against the very real threat sexual harassment and abuse, marching in the streets at the Women’s March, and running for elected office in record numbers, Doritos announced its contribution to women’s causes— a new, more ladylike Dorito chip.
Women who’ve been craving a smaller chip that makes less of a crunching sound and creates fewer crumbs and not as much of a desire to finger-lick after consuming will have their needs met with the “lady-friendly” chip, Doritos’ parent company PepsiCo announced on Freakanomics radio.
Men "lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom,” Pepsi’s chief executive officer, Indra Nooyi, explained of the freedom men have been allowed to be less couth than women out in the world.
"Women would love to do the same, but they don't," Nooyi said, according to NPR. "They don't like to crunch too loudly in public. And they don't lick their fingers generously, and they don't like to pour the little broken pieces and the flavor into their mouth."
Like other pointlessly women-specific products that have come before, like the Bic for Her, which was a line of pink or purple pens that boasted a narrower barrel than regular pens in order to accommodate women’s diminutive fingers, the “lady-friendly” Doritos will come in smaller triangular shapes for women. Although whether or not the smaller shape is to accommodate what Doritos must perceive as women's tiny hands or miniature mouths (or both) is not clear. But beyond the size of the chip, the packaging will also be smaller in order to fit more snugly in a purse, according to U.K. newspaper The Sun.
The idea for gender-specific Doritos arrives at a time when women across industries are fighting for respect and equal pay, and so, like Ellen DeGeneres skewering the Bic for Her on her show when that tone-deaf product dropped six years ago, the “lady-friendly” chip has been dragged mercilessly and hilariously on social media.
Here are a few tweets that hilariously nail the sexism inherent in developing a chip designed expressly to support stereotypes about women.
The only good thing about the new quiet “Lady Doritos” is now they can’t hear us coming pic.twitter.com/irMRblNDP4
— Jessica Valenti (@JessicaValenti) February 5, 2018
Questions I have about the forthcoming lady Doritos:
1. May I request they be salted with the tears of our enemies?
2. Will they be priced to align with the gender pay gap?
3. If a lady is OK with crunching, crumbs and public eating, is she banned from purchasing them?
— Kim Bongiorno (@LetMeStart) February 5, 2018
instead of crunching noise the new Lady Doritos just say "sorry" quietly every time you bite down
— ariel (@arielgitlin) February 5, 2018
We already have Lady Doritos. Maybe you damn men could start putting the chip clip on?
— Colleen Secret Society Member (@ColleenHolt20) February 5, 2018
I want to know how the Lady Doritos conversation went
Bob: Hey Sharon! Doritos needs to take a stronger stance in the Me Too movement. Any ideas?
Sharon: Equal pay... perhaps more resources for women who experience harassment in the workplace?
Bob: Doritos for Ladies. Got it!
— megan (@m_dot_brown) February 5, 2018
We don't support Lady Doritos, but we do support the development of chips that leave less residue on your fingers. THINK OF THE BOOKS! pic.twitter.com/LGrVR8MiX1
— Random House (@randomhouse) February 5, 2018
Only interested in these "Lady Doritos" if they have the same exact chips but cost 76 cents on the dollar as compared to regular bags of Doritos.
— laura (@LauraSimis) February 5, 2018
Cheer up, gals! We may not get a lady president, but we do get lady Doritos!
— (@NicCageMatch) February 5, 2018
Holy crap. LADY Doritos,thank God. I was really hoping for equal pay, respect, and rights to my own body not being voted on by old white men, but this will do just fine. @Doritos it’s a new dawn and history will remember the day you took a stand!
— Renee (@reyfornow) February 5, 2018
Lady Doritos is a start, but really excited for Gentleman Cheetos, the less-qualified, over-confident snack that crunches loudly over you every time you try to speak your mind in a meeting pic.twitter.com/msfyizguO0
— Icon Undies (@IconUndies) February 5, 2018
Breaking news: Mike Pence not allowed to be in the same room as Lady Doritos unless he is accompanied by “Mother.”
— Linda Childers (@lindachilders1) February 5, 2018
I love lady doritos pic.twitter.com/2TfSi7IhXc
— t0ri (@toehyndman) February 5, 2018
i make full eye contact with ur girlfriend as I open a bag of Lady Doritos. She’s mine now. I know it. She now knows it. You’ll learn soon.
— Sophia Benoit (@1followernodad) February 5, 2018
.@Doritos If you're doing "lady-chips," I would love some Cool Ranch infused with Plan B
— Lauren Duca (@laurenduca) February 5, 2018
Make them Midol flavor or get the fuck out of my face https://t.co/eRHwhPqmqe
— Lauren Duca (@laurenduca) February 5, 2018