Hallmark Channel Ad with Lesbian Kiss Sends One Million Moms Spiraling

Last week, the Hallmark Channel, long a bastion of heteronormative holiday movies, announced that it would be open to making a Christmas movie that featured a same-sex couple, which sent conservatives spiraling. Now One Million Moms is calling for a boycott of the channel over an ad it ran for Zola wedding planning that features a lesbian wedding with a kiss.

In response to the ad, One Million Moms wrote:

"Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda.

"The Hallmark Channel has always been known for its family friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore. Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony."

One Million Moms also called out the channel for being open to LGBTQ storylines in its movies.

"Conservative viewers will be disappointed to learn that Hallmark has ideas of moving beyond airing only commercials with LGBT content and is open to producing LGBT movies in the future. Shame on Hallmark for airing commercials with same-sex couples and even considering movies with LGBT content and lead characters."

Then, the conservative group that has recently called for boycotts of Whole Foods for hosting a drag queen story hour, Mattel for its gender-inclusive doll line, Toy Story 4 for including a "lesbian scene," andArthur for its depiction of a cartoon rat as gay.

"Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality," One Million Moms wrote.

Watch the ad that has One Million Moms in a tizzy: