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Porn Panic!

Porn Panic!

1026 PORN PANIC O2 X390 (JEREMY LUCIDO) | ADVOCATE.COM

A Saturated MarketOver the last decade, the gay porn market has been inundated with massive amounts of new product. Self-proclaimed producers from all walks flocked to adult entertainment, operating under the correct assumption that sex sells and the sort-of-correct assumption that there’s an endless supply of customers. “What most failed to consider is that there is also an endless supply of content,” says veteran porn analyst Tom Hymes.

“I got into the industry at a really amazing time,” says porn commentator and online talk-show host Jason Sechrest. “It was 1998, Jenna Jameson was just becoming a household name, and the adult entertainment industry was on the cover of Time and Newsweek. We started telling CNN that we were a multimillion-dollar industry! We may as well have just taken a gun and put it to our head. Everyone with a camcorder picked it up and said, ‘Hey! I’m going to do that!’ ”

The gay porn world comprises an ever-growing field of players. There are traditional companies (Falcon Studios, Titan Media, Channel 1 Releasing, Jet Set Men, Lucas Entertainment, Raging Stallion Studios, Hot House Entertainment); Web-based video-on-demand sites (SeanCody.com, RandyBlue.com, CorbinFisher.com, CockyBoys.com, StraightBoysFucking.com); DIY-porn “tube” sites (XTube.com, GayTube.com, YouPorn.com, RedTube.com); BitTorrent and peer-to-peer file-sharing networks (ThePirateBay.org); online distribution and pay-per-view sites (AEBN.net); fetish sites (BoundGods.com); live webcam sites (Flirt4Free.com, Cam4.com); reality sites (Fratpad.com); porn star sites (BrentCorriganInc.com); porn star fan sites (KruezerAtNight.com); hookup sites (Manhunt.net); and there are still one or two mom-and-pop video stores down the street. For the time being, at least.

For every name above, there are hundreds of similar companies and websites. The straight-guys-having-gay-sex-for-money genre, one of the most profitable, is also the most saturated. “Google-search ‘straight men gay porn’ and you’re sure to get thousands of hits,” says Jet Set Men’s Steele. “Sean Cody has a business model that works -- he got in it early, made a name for himself, and has the momentum. But for every one Sean Cody, there are maybe 5,000 sites that will fail.”

Raging Stallion Studios/Pistol Media merged with AEBN/NakedSword in February to create one of the largest gay adult entertainment companies in the world. Steve Johnson, CEO of Falcon Entertainment, says this is just the beginning of a much-needed consolidation in the industry. “There’s a lot of redundancy and competitiveness,” he says. “We’re all creating accounting systems and distribution systems and making websites and having warehouses and maintaining studios and factories, and we all walk around being paranoid of each other when we ought to be embracing each other.”

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