Straight people rule

With their new initiative, "Straight For Equality," PFLAG harnesses hetero power for homo rights

BY Vivian Manning-Schaffel

October 11 2007 11:00 PM ET

If you wish your
coworkers would pull a Katharine Heigl and speak out
proudly for LGBT rights, help is on the way. This month
Parents and Friends of Lesbians and Gays are helping
straight allies out of the closet with a massive
multimillion dollar awareness campaign called
"Straight for Equality."

Inspired by an
influx of inquiries from straights with the desire to
support the gay community but no idea how to go about it,
PFLAG created Straight for Equality to provide them
with direction.

“I’ve heard so many straight people say they
aren’t sure how to find a role in a movement
that isn’t their own,” says Jean-Marie
Navetta, national director of communications at PFLAG.
“Straight for Equality will give them the tools
they need to get more involved in supporting the LGBT
community, not necessarily through marching in parades but
through simple decisions they make in everyday
life.”

Although official
workplace training isn’t due to begin until January,
the initial phase of the campaign, Straight for
Equality…in the Workplace, has initiated pilot
proceedings with PepsiCo, MetLife, IBM, and Food Lion,
among other notable corporations. Initially, PFLAG reps
work with top-level management to develop an approach for
their company, then implement this approach through a
series of two-hour Lunch & Learn workshops,
training sessions, presentations, and discussions as
part of the human resources agenda.

Tags: World

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