Beth Schwartzapfel

Tennis legend Billie Jean King is serving up two new projects: On April 20 in Beverly Hills the Women's Sports Foundation (founded by King in 1974) holds the first annual Billie awards program. And King has an endorsement with RainbowVision resort retirement communities for LGBT folks and friends. The Santa Fe, N.M., site opened last November; the Palm Springs, Calif., site, set to open in 2008, includes the Billie Jean King Fitness Center and Spa.