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brand and marketing

Chicago Blackhawks sued by former employee who claims he was fired for being gay

The Blackhawks' former PR manager accused his supervisor of "discriminating against him because he was a homosexual male."

Facebook Took Money From Brands to Market to 'Jew-Haters'

Mark Zuckerberg's company allowed ads to be targeted toward people interested in "how to burn jews."

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Aaron Walton

As a marketing executive at the Pepsi-Cola Company in the 1980s, Aaron Walton spearheaded the corporation's sponsorships of major tours by Tina Turner, David Bowie, Gloria Estefan, and Michael Jackson. Since then the 46-year-old has harnessed the power of pop culture for a host of other brands--including GM, Levi Strauss, and Taco Bell--first as head of Aaron Walton Entertainment, which he sold to marketing and advertising behemoth Omnicom Group in 2001, and now as a partner in Walton/ Isaacson, with offices in Beverly Hills and Chicago.

How to End the Digital Censorship Silencing LGBTQ Voices

Mindshare teamed up with SKYY Vodka in an effort to combat digital censorship, which has deflated much of the LGBTQ market. 

Dear Brands: Support for LGBT People Should Last All Year

Corporate sponsorship of Pride festivals is fine, as long as the relationship is thoughtful and respectful.

Urban Cowboy

How does a brand that is over a century old make itself cool again? With a little help from the gays. Levi Strauss & Co. sponsored the world premiere of Milk at the Castro Theatre in San Francisco in October, and The Advocate sat down with the out president of the denim company, Robert Hanson, that afternoon to find out what Levi's and Harvey Milk have in common.

WATCH: Honey Maid's Newest Commercial Features Gay Families

Honey Maid's new "This Is Wholesome" ad campaign features a diverse collection of families, including gay dads.

STUDY: What's the Most Gay-Friendly Brand?

LGBT consumers voted, and the results are in for BrandIndex's annual list of companies most revered by our community.

Easterseals: Advocating for 61 Million People, Including the Queer Disabled

The country's largest minority is often the most misunderstood.

On Bloody Monday, Tucker Carlson's Exit Is Goriest

When a company's bottom line shrinks, someone always pays the price, with Anheuser-Busch, CNN, and Fox all axing, and no one deserves the cut more than Fox's biggest liar.

Mad Gay Men: Ad Agency is LGBT-Dedicated

Ogilvy & Mather has launched Ogilvy Pride, a division dedicated to marketing to LGBT consumers.

News Release: The Advocate, Out, Pride, Plus, LGBT.com Under New Ownership

The Largest LGBT Media Company Changes Control in a Management Buy-Out Led by Media Investor and High Times CEO Adam Levin.

Rich Ross Named Discovery Channel President

The former chairman of the Walt Disney Studios will join Discovery in January 2015

This Short Film Proves Love Is a Universal Language

A short Spanish pelicula created for a department store chain is just about perfect.

Penguin Random House Launches LGBTQ+ Zine to Support Queer Voices

The world's largest trade book publisher aims to celebrate and amplify LGBTQ+ voices.

Mitcham Finally Nabs Sponsorship

Matthew Mitcham has been appointed an ambassador for Telstra, Australia's largest telecommunications company. The Melbourne-based Telstra is the number one provider of phone and broadband service in the nation.

Gay Bars Boycott Yuengling Beer After Owner Comes Out for Donald Trump

In earning the wrath of the LGBT community, Yuengling is following in the footsteps of companies like Chick-fil-A and Barilla.