Cracker Barrel quietly removes LGBTQ+ Pride and DEI page from website
Cracker Barrel's Pride page now redirects to its "Culture and Belonging" page, removing its LGBTQ+ Alliance and DEIB Team.
August 28, 2025
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rebrand
Boy Scouts of America announces new name under rebrand
The youth organization said the new name is meant to help everyone, including boys and girls, feel welcome.
May 7, 2024
Trannyshack No More: Founder Launches Rebranding Effort
Since 1996, San Francisco-based drag event Trannyshack has been drawing crowds. After recent controversy surrounding the name, the event's founder looks to rebrand.
May 21, 2014
Kelly Ripa: Don't Let Discrimination Get 'Rebranded'
The talk show host was charming as ever while also delivering a pointed message on Saturday.
May 10, 2015
Megan Rapinoe to Help Reimagine Sexy for Victoria's Secret Rebrand
The much-discussed and high paid Angels are out while people like Rapinoe will front campaigns and consult on product lines.
June 17, 2021
HuffPost Gay Voices Rebrands to More Inclusive HuffPost Queer Voices
Noah Michelson, editorial director for HuffPost Queer Voices, talks to The Advocate about reclaiming the word "queer" and the importance of making a diverse online space for LGBT people to share their stories.
February 2, 2016
Brittney Griner says she will sign with the Atlanta Dream, celebrates career 'rebrand'
Griner, who has been in free agency for the first time in her career since she was drafted by the Mercury in 2013, said that she will be signing a one-year contract with the Dream.
January 29, 2025
WATCH: CVS Is Gay-Inclusive in Newest Ad
The company, in the midst of its rebranding effort, sends a message of welcome to all.
September 4, 2014
Fox News Is Changing Its Slogan, and Twitter Can't Stop Laughing
The popular conservative news channel is going through a rebranding of sorts.
June 15, 2017
Jesus Super Bowl Commercials Funded by Group With Anti-LGBTQ+ Ties
In an effort to rebrand Jesus, a Kansas-based group aired the spots during the game.
February 13, 2023
Elon Musk uses burner accounts on X, doesn’t fact-check: report
Since buying Twitter, the billionaire has acted eratically on his rebranded social media platform.
April 9, 2024
Super Bowl Logo Designer Comes Out as Trans Woman
"I stand here rebranded as my authentic self," Maureen Raisch said in her coming-out video.
November 30, 2021
Pro-Life Feminists Rear Their Transphobic Heads
At the Pro-Life Women's Conference, the anti-abortion movement tries to rebrand as progressive and inclusive while bashing trans children.
July 30, 2018
Potato Head, Now Gender-Neutral, Can Be Played as a Gay Spud
The toy company is dropping the "Mr." and rebranding its famous plastic spud with play sets that can be customized for same-sex parents.
February 25, 2021
7 Groups That Have Gone Gay for the Olympics
Google made a bold display of support for LGBT equality with its rainbow doodle. But other organizations are also colorfully rebranding themselves to make an Olympic statement.
February 7, 2014
I survived conversion therapy. Now it's coming back in softer words
Opinion: It’s not called "conversion therapy" anymore, but the message is the same: change or disappear. The Trevor Project’s latest findings reveal that behind the rebrand, the harm is only growing, argues Timothy Schraeder Rodriguez.
October 21, 2025
Pride Flag Burned Outside of Baltimore Shop Investigated as Hate Crime
Police are looking for two supsects in connection with the crime that occurred outside of the LGBTQ boutique Same Gender Love.
May 10, 2019
Star of 'Ex-Gay' Org's Rebranding Video Shocked By Actual Purpose
Video producer and actress Jean Hudson says had she known, she would not have taken on the project.
August 14, 2014
Trump HHS posts ‘so-called report’ pushing conversion therapy for trans kids
Experts tell The Advocate that the document can't be taken seriously and is riddled in misinformation.
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May 1, 2025