A commercial from an e-commerce subsidiary of Alibaba is showing a progressive vision of the Chinese New Year.
The nation's government has acknowledged petitions for equal marriage rights, an unusual move.
Some hailed the kiss as a victory; others called it "baffling."
Some 200,000 sent written requests for China to recognize same-sex unions.
Human rights groups found centers taking individuals in against their will and using practices including electroshock therapy.
A new Amnesty International report highlights the dangers of discrimination in the world's most populous nation.
LGBTQ family-building is in its infancy in China, and it has the potential to create long-lasting cultural change.