Last year, when gay video game streamer Justin Moore was talking about his favorite gas station in one of his streams, little did he know that just a couple months later, his joke would turn into official Kum & Go merchandise that supports the Trevor Project.
In December, Moore made a video where he talked about the gas station. "Somebody remind me that I want to get Kum & Go merch ... for those of you who don't know ... Kum & Go is a gas station. Kum & Go is a real gas station," Moore said in one of his streams. After checking out the company's website to find merch, Moore found the trucker hat he was looking for, but it was sold out. So he did what any self-respecting gay would do. He sent a letter.
"Dearest Kum & Go, I would very much like to purchase the Kum & Go Foam Front Trucker Cap, but- upon examining your merchandise webpage- have realized it is out of stock," he wrote, but he didn't stop there.
"Might I also suggest a Kum & Go jockstrap eventually becoming part of your merchandise collection (have you seen the excitement around the Chromatica jockstrap by Lady Gaga or the new Nike jockstraps?)!"
Two days later, he got a response thanking him for the suggestion, saying it would be passed on to the sales team.
Moore eventually got some Kum & Go merch, but the story doesn't stop there. He kept on tweeting about the brand, saying, "I am speaking @kumandgo sponsored streamer into existence for 2021" and asking the brand to make art of him with his dog next to the Kum & Go logo, its Twitter header, which the business did.
But things got really amazing Thursday, when Moore received a T-shirt in the mail from the company that says "Kum & Gay Rights" on it in rainbow colors. But there was more.
Today, Moore and Kum & Go announced that they were selling the "Kum & Gay Rights" tees and tank tops on the business's website, and $10 from every purchase goes directly to the Trevor Project, which offers help to LGBTQ+ young people experiencing suicidal thoughts and other mental health issues.
These shirts are only available for one week, so if you want one, don't hold it in, make it quick. You can buy the shirts and other merch at the company's online store.