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lgbtq+ market

Target Caught in an Anti-LGBTQ+ Campaign's Crosshairs

Threats were levied against Target employees and there were instances of damaged products and displays in stores.

Stonewall Museum revokes membership after Visit Florida kills LGBTQ+ marketing effort

The Fort Lauderdale-based organization said the destination marketing organization returned the museum’s $475 annual fee.

Elon Musk’s X platform suspended more than 200 LGBTQ+ marketing accounts without explanation

Even accounts that engaged with the company were suspended, Pink Media’s president told The Advocate.

Op-ed: Why LGBTQ Literature Matters

Because #LGBTQ shouldn't just be a marketing segment.

How to End the Digital Censorship Silencing LGBTQ Voices

Mindshare teamed up with SKYY Vodka in an effort to combat digital censorship, which has deflated much of the LGBTQ market. 

Benjamin Coy is using his voice to amplify the voices of others

In our 2025 Thriving Under 30 feature, we highlight several young LGBTQ+ activists and advocates who are already changing the world.

Toyota faces backlash for backtracking on DEI, LGBTQ+ efforts

Plus, learn more about Robby Starbuck: the conservative activist targeting companies to drop their support of LGBTQ+ events and DEI efforts.

Why LGBTQ-Inclusive Advertising Is So Important

Done well, it demonstrates a company's committment to inclusion.

The LGBTQ Movement Ignores Rising Income Inequality

Our community is not just affluent white gays in P-town, writes Alex Morash.

Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting

A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.

Despite Book Bans, LGBTQ+ Fiction Sales Soar

Between May 2022 and May 2023, 6.1 million LGBTQ+ fiction books were sold.

Nielsen TV Ratings Now Count Same-Sex Couples

The data measurement company just got more inclusive of LGBTQ people.

Dear Brands: Support for LGBT People Should Last All Year

Corporate sponsorship of Pride festivals is fine, as long as the relationship is thoughtful and respectful.

Meet The 2022 Advocate People of the Year Honorees

LGBTQ+ heroes like Dot-Marie Jones and Mrs. Kasha Davis share what The Advocate means to them while they’re honored at the annual People of the Year Luncheon.

Is Captagon the Next Big Gay Party Drug? The Terrorists Are Counting on It

Sounding the alarm on a drug favored by terrorists.

74% of LGBTQ+ Americans prefer Kamala Harris: HRC report

Overwhelming majorities across all ages, races, and ethnicities plan to get to the polls in November.

Commemorating Two Forgotten Figures of Stonewall-Era Gay Film

Before marriage equality was even a pipe dream, filmmakers like Shan Sayles and Monroe Beehler were creating beautiful works of gay love.

LGBTQ+ Representation in Movies Decreases, Report Finds

While the number of films with LGBTQ+ characters has increased year over year, the proportion of that representation and other data points have decreased slightly.

Jenni Olson to Lead GLAAD's Social Media Safety Program

Olson, an acclaimed filmmaker and an expert on media and technology, will lead efforts to make social media safe for LGBTQ+ people -- which it isn't now, she says.

LGBTQ+ Characters Down Slightly, Racial Diversity Up: GLAAD TV Report

Transgender and bisexual representation decreased, according to the "Where We Are on TV" report.