Michaela Jae Rodriguez
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Artist Spotlight: Darren Jones

2a Pumping Ironyx633 0

Pumping Irony, 2013
Text intervention on gym motivational board
6" x 18"

These 3 images show my interventions on a motivational chalk board used by trainers and gym users. The comments such as "it's too late for this summer" or "giving up is an option" offer an alternative view to the relentless upbeat messages designed to get people body-beautiful for summer. The anonymous responses by other gym users, to my thoughts created an ongoing back and forth conversation on the chalk-board, sometimes humorous, sometimes challenging.


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