Scroll To Top
Business

Jonathan Van Ness and Pop-Tarts Join Rainbow Wave of Super Bowl Ads

Jonathan Van Ness

The Queer Eye star brings sweet and salty LGBTQ representation to football's biggest night.

dnlreynolds

We need your help
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.

Jonathan Van Ness is preparing to take your pretzels from "ho-hum to so yum!"

The Queer Eye star is joining the "rainbow wave" of LGBTQ-inclusive Super Bowl ads with a commercial for Pop-Tarts Pretzel, which will air Sunday.

The hair guru, known for transforming lives on the Netflix make-better series, applies this magic to the salted baked good, introducing America to a toaster pastry hybrid filled with either chocolate or cinnamon sugar -- as well as nonbinary representation during football's biggest event.

This year's lineup of Super Bowl commercials is the queerest in history; the LGBTQ media organization GLAAD called it a "rainbow wave" of advertisement.

In addition to Pop-Tarts, brands that will bring LGBTQ representation to America include Sabra, Doritos, TurboTax, Microsoft, Olay, and Alexa.

The upcoming "rainbow wave" has already elicited a right-wing backlash. One Million Moms -- an arm of the hate group American Family Association -- has petitioned to ban Sabra for showcasing drag queens in its ad. In response, GLAAD petitioned One Million Moms, a frequent but ineffectual boycotter of LGBTQ-inclusive ads and entertainment, to call it quits.

Watch JVN's Pop-Tarts Pretzel ad below.

Recommended Stories for You

dnlreynolds
Pride of Broadway Special

From our Sponsors

Most Popular

Latest Stories