A Super Bowl ad for Sabra hummus featuring drag queens has made One Million Moms sick.
The socially conservative advocacy group created by the American Family Association — designated a hate group by the Southern Poverty Law Center — has launched a petition to ban the commercial, which it has deemed not "family-friendly" for football's biggest night.
"An ad promoting drag queens is not what we had in mind when urging the NFL to keep the Super Bowl LIV commercials and halftime entertainment family-friendly," One Million Moms wrote in the petition.
"Sabra Dipping Company LLC is choosing to push an agenda of sexual confusion instead of promoting its actual product," it continued. "The PC-inclusive ad blurs the biological distinctions between male and female. Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality."
The history-making ad is the first Super Bowl ad to feature multiple drag queens — RuPaul's Drag Race's Kim Chi and Miz Cracker. In 2000, RuPaul himself became the first drag performer to be featured during the football game in a spot for WebEx.
At the time of this article's publishing, over 19,000 have signed the petition urging the National Football League and Fox, the network airing the game, to ban the ad.
One Million Moms is a frequent boycotter of pro-LGBTQ initiatives ranging from Toy Story 4 to Hallmark to gender-inclusive Mattel dolls. The group usually fails in its calls to action. And despite its title, it has fewer than 5,000 followers on Twitter.
In addition to Sabra, the brands TurboTax, Pop-Tarts, Olay, Doritos, and Amazon Alexa will also be running LGBTQ-inclusive Super Bowl ads, a clear sign from the business community of the group's hateful and out-of-sync messaging. In fact, the group is so ineffectual and tone-deaf in its attacks on diversity that GLAAD, an LGBTQ media organization, is calling on OMM and its executive director, Monica Cole, to call it quits in its own petition.
“Leading brands have learned that fringe anti-LGBTQ organizations like Monica Cole and her American Family Association so-called One Million Moms project, are not a reflection of where Americans are,” said Sarah Kate Ellis, GLAAD's president and CEO, who added that it was "about time" Americans see LGBTQ representation reflected in Super Bowl ads.