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Levi Strauss
Pairs With PG&E to Fight Proposition 8

Levi Strauss
Pairs With PG&E to Fight Proposition 8

San Francisco-based Levi Strauss & Co. said Thursday that it will cochair with Pacific Gas & Electric a group designed to encourage businesses to oppose California's proposed gay marriage ban, Proposition 8.

San Francisco-based Levi Strauss & Co. said Thursday that it will cochair with Pacific Gas & Electric a group designed to encourage businesses to oppose California's proposed gay marriage ban, Proposition 8.

According to the Associated Press, the move is in keeping with the philosophy of Levi Strauss, the first Fortune 500 company to ever offer health benefits to the domestic partners of gay employees.

In July public utilities company PG&E donated $250,000 to the No on 8 campaign. Levi Strauss has pledged $25,000 to Equality for All, the coalition leading that campaign, company spokesman E.J. Bernacki told the AP.

The companies' support for marriage equality was met on Thursday with a vow of support for the No on 8 campaign from the Valley Industry and Commerce Association, a business advocacy group in the San Fernando Valley area of Los Angeles. The organization's board voted "by a significant margin" to oppose the ballot initiative, said its president, Stuart Waldman. "The most eloquent argument we got from an employer is they spend so much on human resources dealing with different benefits under domestic-partnership rules versus married employees," he said. (The Advocate)

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