The Human Rights Campaign is trolling the Conservative Political Action Conference.
The LGBT rights organization apparently released a location-based ad on the gay hookup app Grindr. It was targeted around Oxon Hill, Md., near Washington, D.C., where the conference is taking place.
"Attention: CPAC attendees, you can't be with us in the hotel room and against us in the CPAC ballroom," the ad read, which, in this context, would be a message for LGBT or closeted conservatives promoting an antigay agenda.
[reddit_embed https://www.reddit.com/r/lgbt/comments/5w50xt/so_the_hrc_sent_this_ad_out_on_grindr_in_the/?ref=share&ref_source=embed expand=1 site_id=25879312]
Raymond Braun, a gay activist and YouTube personality, shared the ad on Twitter Saturday, remarking, "Wow. This is very clever marketing." It was also shared widely on Reddit.
Previously, Grindr reported a surge in user activity near the Republican National Convention in Cleveland last year. The company told Broadly that these users constituted an "over-representation of white males."