The Human Rights Campaign is trolling the Conservative Political Action Conference.
The LGBT rights organization apparently released a location-based ad on the gay hookup app Grindr. It was targeted around Oxon Hill, Md., near Washington, D.C., where the conference is taking place.
"Attention: CPAC attendees, you can't be with us in the hotel room and against us in the CPAC ballroom," the ad read, which, in this context, would be a message for LGBT or closeted conservatives promoting an antigay agenda.
Wow. This is very clever marketing. Look at the geo-specific ads on Grindr for the CPAC Conference, which promotes anti-LGBTQ views. pic.twitter.com/XYeP74KXiT
— Raymond Braun (@raymondbraun) February 25, 2017
Previously, Grindr reported a surge in user activity near the Republican National Convention in Cleveland last year. The company told Broadly that these users constituted an "over-representation of white males."