Ashton Kutcher plays a flamboyant gay designer looking for romance, delivering bon mots such as "miracles in my mouth makes an Eiffel Tower in my pants," in one of a series of ads for a faux dating site that some viewers have found offensive.
As part of a Popchips ad campaign that spoofs online dating, the actor appears as a variety of love-hungry “World Wide Lovers.” One in which the actor dons brown face and a heavy accent to portray Raj, has already been pulled due to charges that it perpetuates negative stereotypes of Indian people. As Darl, Kutcher wears a white wig, lipstick, and is clad in form-fitting black vest over a white collared shirt, jewelry, sunglasses, and fingerless gloves that evoke designer Karl Lagerfeld. Darl speaks with an affected French accent and proclaims his love for "things that pop in your face" and the importance of size.
After numerous complaints about Kutcher's Rag character, Popchips founder and CEO Keith Belling posted an apology on the snack company's website. "We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view," he writes. "Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. we did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."
Watch Kutcher as Darl below and tell us if it's funny or offensive.