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The doll has been selling out in stores across the country thanks to its popularity on social media.
A queer nutcracker at the nationwide retailer Target is becoming quite the item this holiday season.
One TikTok video featuring the doll has racked up more than 549,000 views.
The hype has gotten to the point where many stores are selling out, according to McClatchy. And some folks want it so bad that they're asking other people on Twitter where they can find one.
\u201cDear Internet, I really want this Pride Nutcracker for our second annual Glitzmas this year, but every @Target in the immediate Madison area is sold out. Find me one?\n\nhttps://t.co/IRIn8jmzFN\u201d— Sami Schalk (@Sami Schalk) 1636321826
Holding a Pride flag, the nutcracker is decked head to toe in queer representation. Its rainbow hat features a jewel in the middle and covers a mop of pink hair. The year is carved on the nutcracker's stand.
"Show your advocacy for LGBTQIA+ friends and family in fun, festive style with this Pride Nutcracker from Wondershop," the nutcracker's description reads. "Showcasing a man dressed in traditional nutcracker costume ... this decorative figurine helps you get in the rhythm for a fun and festive Christmas. The bright color scheme adds a merry touch to your seasonal display."
One of the item's "highlights" on Target's website reads, "Pride nutcracker celebrates pride during the holidays."
On Twitter and TikTok, users have been having a genuine laugh over it.
\u201cMe and my husband showing up to family Xmas dinner with this Pride Nutcracker would be quite a statement\u201d— Henry Gilbert (@Henry Gilbert) 1635375532
A TikTok user wrote, "It reeks of rainbow capitalism...That being said, hell year."Another called it the "yasssification of the nutcracker," and another simply wrote, "Sleigh."
Many on TikTok also wrote that the doll was the definition of camp, yet others are feeling a bit perplexed by the nutcracker.
One user wrote, "This feels like the best form of representation as well as a hate crime....I'm honestly so confused."
Are you ready for the Pride concert event of the year?
Don't miss “Can't Cancel Pride: The Future Starts Now,” a celebration of resilience & unity presented by IheartMedia, Procter & Gamble, and equalpride!
WATCH IT online Thursday, June 15th at 8pm ET/5pm PT at advocatechannel.com or STREAM IT on the Advocate Channel App.
This year’s event is hosted by JoJo Siwa, with a star-studded line-up that includes performances by Big Freedia, Ciara, Billy Porter, Brandi Carlile, Hayley Kiyoko, and Adam Lambert!
