Right-wingers who decry cancel culture want Ulta Beauty canceled for affirming transgender women.
After Ulta Beauty released a video celebrating inclusivity, anti-transgender activists announced a boycott of the brand. Earlier this month, the beauty retailer launched its newest digital campaign, "The Beauty Of..." with an inclusive message that offended bigots and intolerants across the interwebs.
In the video, the makeup giant features a conversation highlighting Dylan Mulvaney's transition into womanhood with host and celebrity hairstylist David Lopez, who identifies as gender fluid.
The company tweeted, "Trans Girls Can Do It All! Tune into the latest episode of The Beauty Of... where host @DavidLopezzz sits down with guest Dylan Mulvaney to chat all things girlhood."
Of course, a cast of right-wing influencers wasted no time pumping up the outrage machine. As of publication, conservatives have amassed more comments than likes to the tweet, which some internet users celebrate as a kind of nonsensical achievement, calling it having been ratioed.
Former Trump legal advisor and current television pundit Jenna Ellis also commented on the matter.
On Twitter, #BoycottUlta began trending.
Meanwhile, Mulvaney seemingly can't be bothered by the bigotry, posting this photo on Instagram alongside award-winning actress Kerry Washington.
Dylan talks about her recent transition and roots in a conservative home and how she came to find her inner beauty and dare to show it publicly in a longer video that's up on Ulta's YouTube page.
Ulta responded to the hair-on-fire criticism, issuing a public statement on Twitter.
"We believe beauty is for everyone," the tweet began. "And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward. The intersectionality of gender identity is nuanced, something David and Dylan acknowledge themselves within the episode. Regardless of how someone identifies, they deserve our respect."