Peloton removes Hudson Williams videos following high school pic controversy

This story originally appeared on Out.

Peloton has taken down their campaign with Hudson Williams following the backlash to his old high school photos.

According to TMZ, the fitness brand has removed all social media ties to the Heated Rivalry star once old pictures of him with a swastika on his face surfaced online.

Although Williams distanced himself from the photos after sources said the markings "do not and have never reflected Hudson’s beliefs, values, or character," Peloton still decided to erase the web of their previous collaboration.

Many people on social media and even actor Simu Liu also defended Williams after the photos earned millions of views online. Liu said, "The internet is insane. Bad actors are everywhere. If you're here, be careful. Be smart."

Despite the brand pulling back from their partnership with Williams, he and costar Connor Storrie are still enjoying plenty of success ahead of Heated Rivalry season 2. The duo earned a nomination for Individual Achievement in Drama for at the 2026 Television Critics' Association Awards.

Social media has shared plenty of reactions to Peloton's decision, so check out the highlights below. This story is still developing...