Luke Macfarlane opens up about the importance of faith and kindness in a dark time
"It doesn't hurt you to be kind," says the star of Home Is Where the Heart Is.
MARCH 20, 2025
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hallmark
The Hallmark hullabaloo
While shopping for a Father's Day card, an Advocate reader found a particularly offensive card made by Hallmark. So we contacted the greeting card company to find out what gives.
JUNE 7, 2007
Hallmark Is 'Open' to Making Gay Christmas Movies
The network has received some criticism for its lack of diversity in holiday entertainment.
DECEMBER 4, 2019
The Hallmark Controversy Exposed One Million Moms' Death Rattle
When anti-LGBTQ groups try to pressure corporate America into bigotry, it rarely goes their way.
DECEMBER 22, 2019
Zola Cuts Ties With Hallmark Channel for Pulling Lesbian Wedding Ad
Hallmark yanked all of the ads from wedding registry site Zola that included a lesbian wedding, but not the two ads that featured only opposite-sex couples.
DECEMBER 13, 2019
Jon Stewart Slams Liz Cheney, Mocks Hallmark Ornament
The Daily Show host mocks Hallmark's not-gay ornament and the Cheney family feud on latest edition of 'GayWatch.'
NOVEMBER 19, 2013
Taylor Frey & Kyle Dean Massey's new 'spicy' gay holiday movie
Christmas comes prematurely as the actors bring authentic LGBTQ+ representation to the screen.
OCTOBER 4, 2024
The Queer Elements of Hallmark's 'An Unexpected Christmas'
The holiday movie, which got its start at a famous Los Angeles gay bar, premieres Fridayon the Hallmark Channel.
NOVEMBER 26, 2021
Now on the Hallmark Aisle: Gay Marriage Cards
The nation's largest greeting card company is rolling out same-sex wedding cards -- featuring two tuxedos, overlapping hearts, or intertwined flowers -- with best wishes inside. ''Two hearts. One promise,'' one says.
AUGUST 22, 2008
Hallmark Removes 'Gay' Lyric From Holiday Ornament
After receiving a wave of criticism, Hallmark is apologizing for replacing the word 'gay' with 'fun' on a new holiday ornament.
NOVEMBER 1, 2013
Dan Bucatinsky Has an Idea for Hallmark and For Gay Dads Everywhere
Learn about the pitfalls of sharing Father's Day from Dan Bucatinsky, the author of Does This Baby Make Me Look Straight?
JUNE 14, 2012
Hallmark Casts Mean Girls' Jonathan Bennett in 1st Gay Christmas Movie
The Christmas House is one of several LGBTQ+ holiday movies this season.
SEPTEMBER 24, 2020
11 LGBTQ+ Hallmark stars you should know
Hallmark is at the forefront of promoting queer talent.
JUNE 28, 2023
Treat Williams, LGBTQ+ Ally in Gay-Themed Films, Dead at 71
Williams's roles included an undercover detective in a gay bathhouse in The Ritz and the supportive father of a gay man in The Christmas House.
JUNE 13, 2023
The Hallmark Scandal Is a Sign of LGBTQ Progress, Not Backsliding
After a gay-positive ad was yanked from TV, Ellen Kahn of the Human Rights Campaign found a case for optimism, both personally and professionally.
JANUARY 8, 2020
Homophobe Bryan Fischer: Hallmark Caved to 'Gay Gestapo'
The hateful commentator once again uses Nazi imagery to refer to LGBTQ people.
DECEMBER 17, 2019
Hallmark Hits Snag with Same-Sex Marriage Cards
The Idaho Values Alliance has urged the owner of seven Hallmark stores not to carry a set of four greeting cards that celebrate same-sex marriage... and the owner complied. Instead, he offered customers the option to special-order the cards. However, when The Advocate attempted to do just that, an employee was unable to place the order and suggested the best solution was to contact corporate headquarters in Kansas City.
SEPTEMBER 13, 2008
WATCH: Hallmark Embraces Equality for Valentine's Day
Two new advertisements from Hallmark feature real same-sex couples exchanging Valentine's Day cards, and kissing each other.
FEBRUARY 4, 2016
Hallmark's 'Good Witch' Seals Series Finale With a Same-Sex Kiss
The kiss between Kat Barrell's Joy and Kyana Teresa's Zoey is a first for the network.
JULY 26, 2021