The Target department store chain has evolved on LGBT rights over the years. For its support of transgender employees and customers using the bathroom of their choice, Target became the subject of a boycott by anti-LGBT activists.
The company says it will welcome trans people to use the bathrooms and fitting rooms that correspond with their gender identity.
A new line, Pillowfort, includes furniture, decor, and bedding that is 'universal' in appeal.
The major retailer has launched an ad campaign that features two dads with their son.
Target announced it will support marriage equality in a friend of the court brief, and NOM is taking action — however slight.
Target joined an amicus brief this week supporting marriage equality in two federal lawsuits.