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Targeting the Faith-Based Consumer
After Target announced its policy of allowing transgender customers and employees to use their restroom of choice, a cry went up from the religious right, based on the debunked argument that such policies enable sexual predators to assault women and children. The announcement was a reaction to North Carolina's House Bill 2, which prevents trans people from using the restrooms and other facilities that match their gender identity, when these facilities are located in government buildings — so Target's policy doesn't violate the law, but it is a public stand against HB 2's underlying assumptions. In the wake of Target's announcement, a group called Faith Driven Consumer, which purports to represent "Christians who choose to live out our faith in every arena of life — including the marketplace," put together a list of retailers that it suggests its followers patronize instead of Target. But are these companies anti-LGBT? Well, not all of them. Click through the next pages for an analysis.