Three drag queens walk into a small Tennessee town... and a hilarious Pride celebration ensues! Jack Daniel's thought up a novel way to highlight Jack Daniel’s Tennessee Fire — a flavored whiskey specialty that blends the bold character of Jack Daniel’s Tennessee Whiskey with cinnamon liqueur — by inviting some of the most famous queens from RuPaul's Drag Race to their distillery to learn the art of “glamping” and plan a Pride event in the charming town of Lynchburg.
The Tennessee adventures of Bebe Zahara Benet, Trinity the Tuck, and Manila Luzon are at the center of the new three-episode series, Jack Daniel’s Tennessee Fire presents Drag Queen
Summer Glamp. Shot on location at the Jack Daniel Distillery, Drag Queen Summer Glamp finds the queens immersed in not only planning a small-town Pride, but competing in glamping challenges, learning some new tricks from local Jack Daniel's employees, and sprinkling some drag magic of their own.
Over the course of the series, Bebe, Trinity, and Manila master the art of BBQing and burning charcoal, get educated on the art of making whiskey, and plan a fabulous Pride soiree far from Greenwich Village or West Hollywood. With the show, Jack Daniel's not only wanted to promote Tennessee Fire, but show how Pride celebrations that bring disparate people together can happen anywhere.
“The idea of three big city drag queens glamping out at the iconic Jack Daniel Distillery was an experience I couldn’t pass up,” said Bebe. “I had no idea what to expect, but the
distillery staff really rolled out the red carpet for us. Who would have thought we had so many fans in Lynchburg?”
“Jack Daniel’s gets drag culture — which is all about celebrating individuality and inviting others to accept you as you are,” said Trinity. “As someone from a small town in Alabama, I’m thrilled to be part of a series that promotes dialogue between different communities while raising visibility of LGBTQ+ people in rural areas.”
“This is how Pride should be celebrated: with friends — new and old — in a place you would
never expect,” said Manila. “After a year in lockdown, it’s great to be back outside doing the things we love while also experiencing something totally new.”
“Jack Daniel’s Tennessee Fire is honored to partner with Bebe, Trinity, and Manila on a
campaign that reaffirms our commitment to the LGBTQ+ community,” said Lauren Richmond, Jack Fire Brand Manager. “This series demonstrates our brand’s holistic approach to engaging the consumers we serve through culture and unexpected partnerships.”
Find out more about Tennessee Fire at JackFirePride.com and watch all three episodes of Drag Queen Summer Glamp below.