Scroll To Top

WATCH: Apple's Feel-Good Rainbow Pride, Feat. CEO Tim Cook

WATCH: Apple's Feel-Good Rainbow Pride, Feat. CEO Tim Cook


'Inclusion inspires innovation,' read the video's tagline underneath a reimagined rainbow Apple logo.

Apple has released a colorful video documenting its presence at San Francisco Pride.

Released Monday, the YouTube clip shows the preparation and march of thousands of Apple employees in the LGBT celebration June 29. Sporting T-shirts that showed Apple's logo ringed with bright colors, the 5,000 participants waved rainbow flags and passed out iTunes vouchers to those along the parade route.

"On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade," the YouTube caption reads. "They came from around the world -- from cities as far as Munich, Paris, and Hong Kong -- to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation."

Tim Cook makes an appearance in the video, laughing and taking a selfie with another person on an iPhone. The Apple CEO tweeted the video Tuesday, along with the caption "Inclusion inspires innovation." This tagline also appears at the video's conclusion and was tweeted by Cook on the day of the parade.

This is the first time Apple has made an official appearance at San Francisco Pride.

Watch the video below.

Advocate Magazine - KehlaniAdvocate Channel Promotion

From our Sponsors

Most Popular

Be sure to follow Advocate on your favorite social platforms!


Want more news, top stories, and videos? Check out the all NEW Advocate Channel!
Your 24/7 streaming source for equality news and lifestyle trends.
Click this link right now:

Latest Stories