James Woods is not pleased with "Tim Cook's world vision of diversity."
The conservative actor criticized a new Apple ad, "First Dance," for celebrating same-sex weddings and not different-sex ones. The campaign, set to Courtney Barnett's "Never Tear Us Apart," features LGBT couples dancing at their nuptials, in footage recorded on the new iPhone X.
The ad was released in Australia in advance of Sydney Gay and Lesbian Mardi Gras -- and after the country's recent passage of marriage equality.
This historic significance was lost Woods, who in a Sunday tweet misleadingly framed the ad as an instance of reverse discrimination.
Tim Cook, who has run Apple since 2011, is the world's most prominent openly gay CEO. And Apple has a sterling record of LGBT support. The tech company advocated for same-sex marriage Down Under in 2016, by joining other prominent businesses in a pro-equality petition.
This is not the first time the Trump-supporting Woods has come after the LGBT community. In September 2017, the actor tweeted that Call Me by Your Name -- a gay love story between a 17-year-old and a 24-year-old -- aimed to "quietly chip away the last barriers of decency," and suggested that queer people are pedophiles by adding the hashtag #NAMBLA. In response, actress Amber Tamblyn called him a hypocrite, alleging that Woods tried to pick her up when she was only 16.
The vitriol of Woods aside, the general reaction to Apple's ad campaign was overwhelmingly positive. Users praised it as "terrific," and cautioned, "have tissues handy."