Drag queens are being deployed to help turn a swing state blue.
RuPaul's Drag Race stars Brita Filter, LaGanja Estranja, and Willam Belli have joined forces with the Florida Democratic Party for its “Drag Yourself to the Polls” campaign.
In the next two weeks, the performers will release exclusive videos from the Florida Democratic Party's social media channels, including TikTok and Snapchat, in order to galvanize LGBTQ+ and young voters. The campaign was coordinated with help from Sarah Lazarus at Sarah Lazarus Productions.
Juan Peñalosa, executive director of FDP, believes in the power of drag to help turn the tide for Democratic presidential candidate Joe Biden in the Sunshine State, which went red for President Trump in the past election.
“Everyone loves a queen, and Florida Democrats are no different! The LGBTQ+ community is loud and proud in our support of Joe Biden and Democrats — because our rights are on the ballot. Our right to love, to marry, to work and to serve are all at risk in this election. And while this election has very real and very frightening consequences for our community, we are responding with humor and grace and grit,” Peñalosa told The Advocate in a statement.
“The Florida Democratic Party’s campaign headlined by Brita, LaGanja and Willam is evidence of the strength and resolve in our community and America is better because of it. Now, go vote.”
In one of the first of these social media videos, premiering exclusively with The Advocate, Filter instructs Florida voters in the importance of voting — with a culinary twist.
"Now we have people in power who are trying to take away our rights and freedoms," she said. "Voting for people you want to see in office who can help you, your family, your friends have a better life. Also, voting for your local officials can help make an even closer impact on the things that matter the most to you and your community.
Filter then proceeds to eat pieces of a cake symbolizing democracy. She urges voters to "get to choose what’s inside their cake" by going to the polls. "Imma vote, so you Brita vote. This is good cake."
Watch the scrumptious campaign video below. And make sure to follow the Florida Democratic Party on YouTube, Twitter, TikTok, and Instagram for more drag voting updates from Filter, Estranja, and Belli.