Thailand's KA Lip Care Is on to Something with Gay-Themed Commercial

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Forget about female models touting full lips. A lip balm company based in Thailand has discovered a surefire way to sell lip balm that apparently appeals to gay boys and the fangirls who love them.

A new commercial for KA Lip Care begins with one schoolboy asking another if he made his sister cry. It turns out the sister did cry, but from being spurned by a boy with a crush on her brother.

The commercial leaps rather awkwardly from admitting a same-sex crush to whipping out the lip balm, but it's still delicious fun.

Watch below.

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Tracy E. Gilchrist

Tracy E. Gilchrist is the VP, Executive Producer of Entertainment for the Advocate Channel. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.

Tracy E. Gilchrist is the VP, Executive Producer of Entertainment for the Advocate Channel. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.