Thailand's KA Lip Care Is on to Something with Gay-Themed Commercial

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        Thailand's KA Lip Care Is on to Something with Gay-Themed Commercial 
    Now, this is how to sell lip balm! 
 Tracy E. Gilchrist
          
          Dec 27, 2017
          
        
Tracy E. Gilchrist
Tracy E. Gilchrist is the VP of Editorial and Special Projects at equalpride. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.
 See Full Bio 
Forget about female models touting full lips. A lip balm company based in Thailand has discovered a surefire way to sell lip balm that apparently appeals to gay boys and the fangirls who love them.
A new commercial for KA Lip Care begins with one schoolboy asking another if he made his sister cry. It turns out the sister did cry, but from being spurned by a boy with a crush on her brother.
The commercial leaps rather awkwardly from admitting a same-sex crush to whipping out the lip balm, but it's still delicious fun.
Watch below. 

        
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Thailand's KA Lip Care Is on to Something with Gay-Themed Commercial

Now, this is how to sell lip balm!

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Netflix co-CEO Ted Sarandos has broken his silence on the cancelation of Boots, a gay TV series set in the U.S. Marine Corps.

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Thailand's KA Lip Care Is on to Something with Gay-Themed Commercial

Now, this is how to sell lip balm!

FROM OUR SPONSORS

The Latest

"We apologize to Elis and our viewers," NBC Sports said in a statement.

"He wanted to watch me take my last breath," Madison tells our sister brand, Out, in an exclusive interview.

Netflix co-CEO Ted Sarandos has broken his silence on the cancelation of Boots, a gay TV series set in the U.S. Marine Corps.

The cultural affairs committee advanced the resolution Wednesday.

More For You

Most Popular

Authorities have identified the shooter that killed eight people as an 18-year-old local resident.

The actor is survived by his wife and six children.

It was supposed to be the event's 35th anniversary in June.

Indiana will no longer accept court orders or medical documentations recognizing transgender residents' gender changes.

Opinion: "I have no problem with lip syncing, but you'd think the side that hates drag queens so much would have a little more shame about it," writes Ryan Adamczeski.

Jeremy Carl has promoted the "great replacement" theory and claims transgender children don't exist, the former senior officials told The Advocate.