L'Oreal UK has fired transgender model Munroe Bergdorf in response to her racy Facebook post where she said white people need to "admit their race is the most violent and oppressive force of nature on Earth." After facing backlash for their first trans model's statements, the brand also removed promotional videos she starred in, along with Cheryl Cole and Katie Piper as part of its #allworthit pro-diversity campaign.
"To be the first trans woman in a L'Oreal Paris UK campaign feels amazing, and also kind of crazy," Bergdorf told Vogue days earlier. "It's important to be represented, because if you just see images of white women then you start to measure yourself against a white standard of beauty, and obviously that's not something I'm ever going to achieve, or should ever feel I have to achieve."
In her Facebook post, Bergdorf's comments about white people were more controversial.
"Honestly I don't have energy to talk about the racial violence of white people any more. Yes ALL white people.
"Because most of ya'll don't even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.
"Come see me when you realise that racism isn't learned, it's inherited and consciously or unconsciously passed down through privilege.
"Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth... then we can talk.
"Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears."
The response to Bergdorf's firing has been mixed.