Target ending DEI proves when you follow Trump, on anything, you always lose in the end
Opinion: Gone, and perhaps irretrievably so, are the days when Target was at the forefront of corporate inclusivity, writes John Casey.
May 22, 2025
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Opinion: Gone, and perhaps irretrievably so, are the days when Target was at the forefront of corporate inclusivity, writes John Casey.
Meanwhile, Costco — which rejected calls to abandon its DEI efforts — marked its sixteenth straight week of increasing foot traffic.
While some large corporations are ending DEI programs due to conservative backlash, these companies are staying strong.
Costco said the group pushing them to cut DEI was not interested in "reducing risk for the company but the abolition of diversity initiatives."
Both companies' directors are encouraging shareholders to vote against resolutions asking them to reconsider DEI initiatives.