The Ten Coolest People In Hollywood, a list chosen by entertainment insiders and sponsored by Tanqueray No. 10, features openly gay comedy writer and Advocate columnist Bruce Vilanch. The list also includes Johnny Depp, Benicio Del Toro, and Arianna Huffington. The nominees are selected by the previous years recipients on the basis of style, wit, intelligence, finesse, [and] good taste and then voted on by a list of 1,000 agents, writers, journalists, managers, publicists, and studio executives. Winners receive a bottle of the gin as well as a personalized book telling why their peers thought they were so cool.