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20 Proven Ways to Get Young People to Talk HIV

20 Proven Ways to Get Young People to Talk HIV

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The first step in eradicating HIV? Talking about it. One group has a captivating way to help do just that.

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Our friends over at the Stigma Project, a small organization that releases social media-friendly messages around HIV, has definitely had a big impact (more than 3 million people around the world have seen at least one of its images). Now the group is hosting its first official fundraiser this month in Los Angeles (get tickets or donate here), and so we're looking back at its success so far.

Stigma Project graphics consistently go viral on social media outlets, thanks to a strategy that blend new media and pop culture. Just how viral? Here are its 20 most successful ads and the number of Facebook users each as reached:

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1. Cheat Sheet #1: HIV vs. AIDS
Campaign: HIV Talk
Reached: 437,094

 

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2. We're Not in 1984 Anymore, Toto
Campaign: Live HIV Neutral
Reached: 361,901

 

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3. Cheat Sheet #2: HIV Disclosure Etiquette
Campaign: HIV Talk
Reached: 324,331

 

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4. Stand Strong With Sharp
Campaign: N/A
Reached: 252,195

 

5_tsp_iamneutral
5. I Am HIV Neutral
Campaign: Live HIV Neutral
Reached: 183,963

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6. Cheat Sheet #3: Dating Profiles & HIV
Campaign: HIV Talk
Reached: 178,958

 

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7. Think Different
Campaign: Think Different
Reached: 114, 950

 

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8. I Am HIV Positive
Campaign: Live HIV Neutral
Reached: 108,147

 

9_tsp_bubblepop
9. 44 Percent of Gay or Bisexual Men (Bubble Pop)
Campaign: N/A
Reached: 99,718

 

10_tsp_keepcalm
10. Keep Calm and Talk About HIV
Campaign: HIV Talk
Reached: 82,047

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11. Mr. Clean & Positive
Campaign: World War: HIV
Reached: 79,104

 

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12. Remove the Elephant
Campaign: Live HIV Neutral
Reached: 57,458

 

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13. Elephant Removal Required
Campaign: HIV Talk
Reached: 43,634

 

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14. Full Blown
Campaign: HIV Talk
Reached: 42,938

 

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15. Evolve
Campaign: Live HIV Neutral
Reached: 41,947

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16. HIV Today (Infographic)
Campaign: N/A
Reached: 39,426

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17. PARTNER Study Progress Report (Infographic)
Campaign: N/A
Reached: 37,993

 

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18. Kiss Me, I'm Positive
Campaign: Live HIV Neutral
Reached: 37,745

 

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19. HIV Talk
Campaign: HIV Talk
Reached: 28,185

 

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20. Got PrEP?
Campaign: Think Different
Reached: 27,279

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Michelle Garcia