Businesses Jump on Pride Bandwagon

These 10 businesses caught our attention with their clever campaigns in support of LGBT consumers. 

Chobani, which bills itself as an inclusive brand that is outspoken on equality, today debuted a sure-to-be-talked-about new "Love This Life" ad that supports equal rights for all, including LGBT. The commercial features a lesbian couple sharing a special moment. (Watch the full ad) Chobani also took a stand last year against Russia’s anti LGBT laws at the Sochi Olympics.

T-Mobile is celebrating what it calls “historic progress in marriage equality and equal rights for the lesbian, gay, bisexual, and transgender community” by taking part in Pride events in 20 states. The company has “Magenta Marchers,” creative floats, and title partnerships to celebrate “diversity and love in all its forms.”

Nike says its 2015 #BETRUE collection of distinctive footwear, apparel, and equipment, was inspired by the LGBT community and celebrates the passion and pursuit of sport by all athletes. 

Target's Pride campaign video underscores its commitment to all customers and employees "of every size, color, gender, and sexual orientation."

Amtrak showed its LGBT colors with a rainbow flag and a Facebook post advertising five #Pride events reachable by rail, with the hashtag #RideWithPride.

Adidas has colorfully redesigned its signature sneakers, dubbing the collection the "Pride Pack."

Adidas tags its Pride Pack collection with slogans geared to "a story rooted in history," saying, "We’re putting a foot down for equality."

Adidas proclaims in one Pride ad, "Not every step is easy. But we celebrate all those who aren’t afraid to take it. #superstar."

Adidas salutes the organizations that formed the first protest to demand equality for gay and lesbian Americans in 1965, the year Adidas introduced the Robert Haillet sneaker. This came to be known as the #stansmith.

Adidas also looked back to 1969, when riots erupted on the streets of New York City after police raided the Stonewall Inn. The #Superstar was also released that year and is now redesigned to remember all those who fought for equality.

Alaska Airlines boasts that as “longtime supporters of the LGBT community,” the company remains “committed to a more equitable society.” The Washington State–based airline is offering discounts of up to 10 percent  and special group rates for those traveling to Pride events.

 

The best rainbows are useful rainbows. That's the rationale behind Jimmy Case's newest addition to its rough-and-tumble line of phone cases, which doubles as a wallet with its rainbow-hued elastic band that holds credit cards, lipstick, or more salacious items. Gay up your back pocket with this handmade, mahogany-backed beauty for just $39 here. 

Gap's powerful video for GLAAD's #GotYourBack campaign features 13 employees sharing their coming-out stories.

Maytag kicked off Pride Month with a tweet featuring its lonely but beloved repairman, announcing the company was “proud to be in any home” and calling for "equality and cake for all.”  

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