15 Pride products from brands that actually give back to the LGBTQ+ community
06/01/24
These brands are putting their money where their mouths are this Pride Month.
Paula Rosen Jewelry; TomboyX; Mars Wrigley
Originally published on Out.com.
Are you ready for a month of rainbow capitalism?
It's June (better known to global LGBTQ+ community as Pride Month!) and that means that we're all being inundated with a wave of rainbow flags, empowering messages, and (probably most prominent) images and ads from brands offering so much Pride-themed merch. But not all of it is created equal!
During Pride, some companies seek to only profit off the idea that they are "allies," but more and more companies are collaborating with queer artists and designers and using money to actually support LGBTQ+ organizations.
These products actually do something to benefit the LGBTQ+ community other than just giving us another option of rainbow socks or mugs to buy.
Scroll through to see which Pride products actually give back to the LGBTQ+ community this month, and keep checking back as we update throughout the month of June.
1. TomboyX
TomboyX is a queer-founded clothing brand that aims to serve the LGBTQ+ community with its inclusive sizing and styles. The company sells briefs, boy shorts, bras, binders, boxer briefs, and more in several different rainbow styles perfect for Pride. The company gives to LGBTQ+ non-profits all year long.
2. Pressed Juicery
Pressed Juicery
This cold-pressed juice company has a limited edition Pride Pack featuring custom labels designed by three LGBTQ+ artists: Javier Galindo, Indi Ho, and Tzasná Pérez Espinosa. The pack features the artwork on 3 of Pressed Juicery's most popular flavors (Citrus 2, Strawberry Orange Mango, and Greens 3) and can be bought in stores or online. Purchases made in June directly support PFLAG National through a donation of $25,000.
3. Dockers
Dockers
Docker's all-new Pride collection for 2024 features five pieces with unique graphics from artist Rawley Clark. The collection includes t-shirts, tank tops and sweatshirts. Dockers is partnering with the Stonewall Community Foundation for the seventh year this year.
4. Calvin Klein
Jeremy Pope for Calvin KleinGordon von Steiner/Calvin KleinIconic clothing brand Calvin Klein recently launched its 2024 Pride collection with a campaign starring Jeremy Pope and Cara Delevingne. The collection includes underwear, including Calvin Klein's signature cotton stretch and modern cotton styles, tees, and a tank. Calvin Klein partners with organizations like the Transgender Law Center and ILGA World and has donated over $240,00 this year. CK stores in North America will also be hosting a register roundup from June 3 to July 6, with all proceeds going to ILGA World.
5. Skittles
Mars Wrigley
Candy brand Skittles is back with another Pride Pack this year in support of GLAAD. For the fifth year in a row, Skittles is donating $1 per every Pride pack sold (up to $100,000) to GLAAD. Skittles is also doing a GLAAD donor matching program where GLAAD donors can receive a limited edition hip pack featuring the 2024 Pride pack design. Skittles will match all donations up to $25,000 and the first 500 donors to make a matched gift of $75 or more will receive the hip pack.
6. IKEA
IKEA
IKEA US has launched a new rainbow cake at IKEA restaurants across the country for $3.99, with up to $100,000 of proceeds going to True Colors United. Additionally, starting June 1, 100 percent of retail sale price (up to $50,000) of both sizes of the iconic Storstomma bag will be donated to Rainbow Railroad.
7. Skullcandy
Skullcandy
Skullcandy's new limited edition All Love Terrain XL wireless bluetooth speaker is made in partnership with To Write Love on Her Arms and proceeds will benefit mental health support programs specifically designed for the LGBTQ+ community.
8. Reebok
Reebok
Reebok's newest Unity by Reebok installment features graphic tees, pants, hoodies, and shorts, as well as three different styles of shoe. In conjunction with the collection, Reebok is donating $10,000 to the Boston Alliance of LGBTQ+ Youth.
9. NIVEA
Nivea
This year, Nivea is partnering with PFLAG National for the "Proud in Your Skin" campaign, which features not only a limited-edition, Pride-themed Nivea creme tin, but also influencer partnerships, supporting the PFLAG Connects: Communities program, promoting empowerment and support for LGBTQ+ individuals, and more.
10. Bombas
Bombas
Bombas socks is back with its newest Pride collection, featuring tees, underwear, and, of course, socks, in a variety of styles. For every purchase from the Pride collection, an essential clothing item will be donated by Bombas to organizations in support of LGBTQ+ people.
11. Bluebella
Bluebella
Swimwear and lingerie brand Bluebella launches its Pride campaign this June with a vibrant new swimwear collection. For the second year in a row, Bluebella is donating 10 percent of swimwear profits during Pride month to support Outright International.
12. Pura Vida
Pura Vida
Pura Vida's Pride collection features a variety of gorgeous bracelets, rings, necklaces, and earrings, with all sorts of designs that signify and celebrate different aspects of the LGBTQ+ community. For every bracelet sold, Pura Vida will donate 5 percent of the purchase price to The Trevor Project.
13. Adidas
Adidas
This year, the iconic athletic and lifestyle brand teamed up with popular queer Brazilian pop star Pabllo Vittar, as well as LGBTQ+ athletes and allies Tom Daley, Layshia Clarendon, Stonewall FC London player Jo Kokkinopliti, and Athlete Ally founder Hudson Taylor, to co-create and launch their 2024 Pride collection, which can be shopped on the official Adidas website. The collection benefits Athlete Ally, a non-profit organization that advocates and rallies for more LGBTQ+ inclusion and equity in the world of sports.
14. Wildfang
While Wildfang doesn't do a specific Pride collection per se, since 2022, the company has taken the 1 percent pledge in collaboration with Pledge 1%, committing 1 percent of its annual revenue to organizations. So far, Wildfang has given more than $1 million to organizations like The Trevor Project, ACLU, Planned Parenthood, and Tegan & Sara Foundation.
15. Paula Rosen Jewelry
Paula Rosen Jewelry
This June, Paula Rosen Jewelry's collection The Rainbow Room celebrates love, equality, and diversity with pendants, bracelets, and rings. 50 percent of all proceeds from The Rainbow Room will be donated to The Trevor Project.
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