The Maine Center
for Disease Control and Prevention this month launched
"Deserve to Know," a campaign urging gay and
bisexual men to be screened for HIV infection. The
campaign began with a series of public service
announcements and educational materials aiming to educate
sexually active gay men about the disease and urging
them to be tested for HIV antibodies. Educational
materials will be distributed through community-based
organizations and private medical providers and at
gay pride events in the state. Three radio PSAs are
currently being played throughout the state. The
campaign also includes a Web site, www.deservetoknowme.org,
which includes information about HIV testing. The
campaign carries the tagline "I deserve to
know. Do you?"
message...is intended to engage our target audience to ask
themselves the question 'Do I deserve to know my own
HIV status and that of my partners?'"
says Dora Ann Mills, director of the state's CDC.
"It is also intended to spark the conversation
about HIV status awareness from an individual
perspective and among male partners. We also want to
encourage men to become more comfortable in talking about
testing and awareness on a regular basis."