90 Photos to Celebrate the Return of Physique Pictorial

It could have been described as the sexy look book of American male archetypes. Cowboys, hustlers, petty thugs, military studs gone AWOL, sports stars, and all-American boys peopled the pages in the posing straps that (reportedly) his mother made by hand. 

Founder and photographer Bob Mizer died May 12, 1992. Before Playboy, Playgirl, videotape, and even 8mm reel-to-reels, Bob Mizer mined the best and hunkiest of American guys straight off the Greyhound bus in L.A. and made a culture-changing magazine in 1951. 

“Now, nearly 30 years later, we want to expose a new generation to Physique Pictorial,” says Dennis Bell, founder and president of the Bob Mizer Foundation, an organization dedicated to the preservation of Mizer’s works, memory, and legacy. 

To learn more about this happy event and to reserve your limited edition, visit the Bob Mizer Foundation store. You might want to hurry — this souvenir edition is limited to 1,000 copies worldwide.