Airlines, the world's largest carrier, on
Tuesday launched a new addition to their travel
Web site to specifically target gay and lesbian vacationers.
LGBT fliers to combine airfare with hotel, rental car,
and tour package deals in destinations known as
gay-friendly or that have a special interest to gay travelers.
"American Airlines is a leader in
championing respect and inclusion for all people. Once
again, we are proud to lead the industry as the first
U.S. airline with its own vacation package site specifically
for this community," said George Carrancho,
marketing manager at the Rainbow TeAAm,
American's promotion group for gay and lesbian travelers.
The intent of the site is convenience, Carrancho
said. "Through this new AAVacations.com/rainbow
site, we are highlighting for our gay frequent
travelers the benefits of the huge American Airlines network
and all the terrific vacation destinations that
welcome them," he added.
In addition to the normal miles awarded to
frequent flyers reserving travel on AAVacations.com,
LGBT visitors to the microsite will be awarded up to a
1,000-mile bonus for booking trips. The miles can also be
used to purchase hotel stays or other vacation
features like spa packages or golf outings.
Darren Frei, editor of TheOut Traveler (a sister publication of The
Advocate), said American's LGBT outreach
makes sense since gay and lesbian consumers are more likely
to travel than their straight counterparts and are
typically loyal to companies that have directly
marketed to them.
"Many companies are competing for the gay
travel dollar," Frei said. "Knowing that
American Airlines is grounded in a history of pro-gay
employment policies, gay and lesbian travelers are likely to
give the new microsite a chance." (Neal