The latest target of One Million Moms is American Girl.
The socially conservative advocacy group created by the American Family Association -- designated a hate group by the Southern Poverty Law Center -- is calling for a boycott of the toy company due to its 2021 Girl of the Year doll, which was named after Kira Bailey, a 10-year-old from Michigan with lesbian great aunts.
The doll includes an explainer on how Bailey's great aunts, who operate an animal sanctuary in Australia, were finally allowed to marry when the law changed there in 2017.
The homophobic Christian organization deemed the story "unacceptable" saying, "As Christians, we know that even though something is legalized doesn't make it moral or right."
One Million Moms is calling on parents to not buy the Kira Bailey doll for their daughters to avoid having a "premature conversation that she is far too young to understand" about women who are married.
"American Girl could have chosen another storyline or characters to write about and remained neutral in the culture war. American Girl is attempting to desensitize our youth by featuring a storyline with two lesbian aunts," the petition states.
But American Girl is standing by Kira and her great aunts.
"From the beginning, our 'Girl of the Year' characters have been designed to reflect girls' lives today and the realities of the times," American Girl spokesperson Julie Parks said told Yahoo Life.
"As a brand, we've always strived to share the message that there's no 'magic recipe' for a family and that families can be made up of all kinds of ingredients -- and each is unique and lovely."
"American Girl was built on a foundation of diversity and inclusion, and we remain committed to empowering the next generation of girls who will emerge as leaders who value empathy, equality and respect," Parks said. "We're proud of our reputation for having a wide range of inclusive and diverse dolls, accessories and content and we're excited about our upcoming plans that will allow for even more girls to see themselves reflected in our products."
As of Monday, the One Million Moms petition has about 24,800 signatures.