"Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda.
"The Hallmark Channel has always been known for its family friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore. Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony."
One Million Moms also called out the channel for being open to LGBTQ storylines in its movies.
"Conservative viewers will be disappointed to learn that Hallmark has ideas of moving beyond airing only commercials with LGBT content and is open to producing LGBT movies in the future. Shame on Hallmark for airing commercials with same-sex couples and even considering movies with LGBT content and lead characters."