During the Saturday game with the Vancouver Canucks at the TD Garden, the Bruins adopted a rainbow logo on social media. In addition, players wrapped their hockey sticks in Pride tape during warm-up as a show of solidarity with the LGBT community.
A silent auction raffled off autographed sticks, which supported You Can Play, a nonprofit that fights homophobia in sports. You Can Play pins were also worn by coaches, broadcasters, and executives.
Brad Marchand, the Bruins' newly named Hockey Is For Everyone ambassador, said that when it comes to pursuing LGBT equality, "there's a lot of support from the hockey community and we want to show that."
"We're a team in the [dressing] room and a family. It doesn't matter what different beliefs guys have, or where they come from, or whatever the case may be. Guys would accept it. Again, in the room we're a family. That's the way it is on a hockey team, and that's the way it will always be," the player stated.
The Bruins beat the Canucks, with a final score of 4-3.