Watch: Ben Cohen's Gay Sex Shop Signing

Tireless ally Ben Cohen has traveled the U.K. and the U.S. to battle homophobia and has now popped into a popular gay sex shop in London to autograph his 2012 beefcake calendar for grateful fans.

Taking inspiration from the death of his father while trying to break up a bar fight in 2000, Cohen announced his retirement from professional rugby last May to devote his time to ending antigay bullying. Cohen established the Ben Cohen Foundation, and proceeds from a calendar containing photos of the sexy former athlete will benefit the foundation and its network of like-minded partners. Cohen happily signed the calendar for a long line of patient patrons at the Prowler, a gay sex shop located in the Soho neighborhood of London.

Watch video of Cohen's signing below. Order signed copies of his calendar here.