Rosie makes changes at Rosie

BY Advocate.com Editors

July 02 2002 11:00 PM ET

With her talk show behind her, newly out entertainer Rosie O'Donnell is making changes at her namesake monthly magazine, starting with firing her editor. "It was the same thing every month--me on the cover, hugging someone, looking uncomfortable," O'Donnell tells Newsweek. "It had gotten boring." The magazine's subscription rate of 3.1 million is holding steady, although newsstand sales took a steep, if not terminal, plunge this spring. Publisher Joan Sheridan says O'Donnell's coming-out had no negative impact on Rosie: "We didn't lose a single advertiser or get a single complaint." O'Donnell adds that she wants to make the glossy edgier, more literary, and even a little mean in the hopes of steering clear of the "watered-down women's magazine formula."

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