World
CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
In Spain, matadors are seen by many as the picture of masculinity --
which is why a little-known matador is raising eyebrows with the
announcement that he'll endorse an energy drink catering to gay men on
the back of his cape.
Matador Joselito Ortega will be plugging the energy drink Gay Up in upcoming fights. Those words will be embroidered on his cape in large red cursive letters according to the Associated Press.
Though some involved in the world of bullfighting see the move as controversial, Ortega says he doesn't see the issue.
Ortega told the AP, "I am a bullfighter. That is not going to change. I am going to go out into the ring as I have done until now, to risk my life, and the seven goring wounds on my body prove that. If the gay community welcomes me as an image or a symbol, that is fine."
Official endorsement gigs for brands of wine, clothes, and other consumer items are nothing new for Spanish bullfighters, who are treated as movie stars throughout Spain. But advertising something while in the arena is a new concept.
Gay Up started as a drink made from strawberries. But when the company made the decision to rebrand and market to the gay community, it evolved into an energy drink.
Ortega told the Associated Press he thinks the advertisement is a good way to shake up the world of bullfighting. "It is a matter of changing what is normal, or usual, within this world that seems so untouchable," Ortega said.
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
Here Are Our 2024 Election Predictions. Will They Come True?
November 07 2023 1:46 PM
Meet all 37 of the queer women in this season's WNBA
April 17 2024 11:24 AM
17 Celebs Who Are Out & Proud of Their Trans & Nonbinary Kids
November 30 2023 10:41 AM
Here Are the 15 Most LGBTQ-Friendly Cities in the U.S.
November 01 2023 5:09 PM
Which State Is the Queerest? These Are the States With the Most LGBTQ+ People
December 11 2023 10:00 AM
These 27 Senate Hearing Room Gay Sex Jokes Are Truly Exquisite
December 17 2023 3:33 PM
10 Cheeky and Homoerotic Photos From Bob Mizer's Nude Films
November 18 2023 10:05 PM
42 Flaming Hot Photos From 2024's Australian Firefighters Calendar
November 10 2023 6:08 PM
These Are the 5 States With the Smallest Percentage of LGBTQ+ People
December 13 2023 9:15 AM
Here are the 15 gayest travel destinations in the world: report
March 26 2024 9:23 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
Tristan Snell, who brought down Trump University, sees conviction in hush money case
April 22 2024 7:36 PM
Joe Biden admin marks Earth Day with major environmental initiatives
April 22 2024 4:18 PM
Texas Gov. Greg Abbott: 'We want to end' trans and gender nonconforming teachers
April 22 2024 4:13 PM
Nonbinary 17-year-old killed two years after being reported missing
April 22 2024 3:46 PM
Pride
Yahoo FeedIndulge in luxury and sensuality with The Pride Store’s Taurus gift guide
April 22 2024 11:46 AM
The gay man leading the Earth Day Initiative offers hope for the future
April 22 2024 9:00 AM
Pattie Gonia takes drag and fierceness to Capitol Hill to voice environmental concerns
April 22 2024 8:23 AM
Jodie Foster leaves her mark in cement at L.A.'s Chinese Theatre
April 22 2024 7:55 AM
Climate change has a bigger impact on LGBTQ+ couples than straight couples. Here's how
April 22 2024 7:42 AM
Iraq postpones vote on bill punishing gay sex with death
April 20 2024 1:31 PM
Russian poetry contest bans entries from transgender poets
April 20 2024 1:25 PM
Here's who won 'RuPaul's Drag Race' season 16
April 20 2024 1:01 PM
The Tip Off: A beginners guide to the WNBA
April 20 2024 11:06 AM