Rod Roddy, the effusive television announcer known for his flamboyantly colorful jackets, booming voice, and trademark call of "Come on down!" on the game show The Price Is Right, has died at age 66, CBS said on Tuesday. Roddy, who got his TV start as the narrator on the ABC comedy Soap, died Monday in Los Angeles of cancer of the prostate, colon and breast, the network said in a statement. He was first diagnosed with colon cancer in September 2001. Born Robert Ray Roddy in Fort Worth, Tex., Roddy was with The Price Is Right since 1986, following a long career in local radio across the country. Private funeral services are to be held in Texas, with a Los Angeles memorial in the coming weeks. Roddy was single.
"Americans came to know and love Rod's distinctive voice, but it is his heart and spirit we will most remember," Katie Couric, Today host and cofounder of the National Colorectal Cancer Research Alliance, said in a statement.