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WATCH: Target Says Gays Are 'Made to Matter'

WATCH: Target Says Gays Are 'Made to Matter'


The major retailer has launched an ad campaign that features two dads with their son.

Target has released an ad that includes a representation of same-sex parents.

The campaign, Made to Matter, shows two fathers finger-painting with their child, as part of a diverse lineup of families using household products. Curated by Target, the line of products highlights brands that are organic, natural, and sustainable.

"More and more of us care about how things are made and what they are made of, so we're taking a stand for the brands that do too," the YouTube caption reads.

Target has received a 100 percent rating on the Human Rights Campaign's Corporate Equality Index, which measures LGBT inclusivity in workplaces. Last month the major retailer signed an amicus, or friend of the court, brief in support of marriage equality in two cases that are before the U.S. Court of Appeals for the Seventh Circuit. The move led antigay groups like the National Organization for Marriage to launch a boycott against Target, but it did not garner broad public support.

Watch the Made to Matter ad below.

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