The Advocate July/Aug 2022
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Hate Cake Pastor Admits He Made Up the Whole Story

Jordan Brown whole foods

The Texas pastor who accused a local Whole Foods of writing “fag” on his cake is now publicly apologizing for making the story up.

“The company did nothing wrong,” said Jordan Brown, pastor of the Church of Open Doors in Austin, Texas, according to the Austin American-Statesman

Brown originally claimed he’d gone to his local Whole Foods and ordered a cake for his congregation with the words “Love Wins” only to get one back saying “Love Wins Fag.”

Brown posted photos of the supposed hate cake on his social media accounts — which have now all been deleted. And he sued Whole Foods, which counter-sued and distributed surveillance footage that it said proved Brown tampered with the cake’s message. Now that Brown has admitted “that his story was a complete fabrication,” Whole Foods said in a statement it has dropped that countersuit, which sought at least $100,000 in damages. 

Brown also reportedly apologized to his partner and his church for “diverting attention from real issues.” He had launched the Church of Open Doors because, as he said in an fundraising pitch in 2013, LGBT people need needed a welcoming place. 

“At the age of 12, I felt God calling me to preach the gospel, but I was apprehensive. I didn’t feel accepted by my church because I was gay,” he said in his pitch. “Unfortunately, my story isn’t unique. Truth is, many people don’t feel welcome in today’s churches.”

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