Samsung Oscars Ad Honors (and Was Made by) Queer Women

Rachel Morrison and Dee Rees

Rachel Morrison made history twice this year, by becoming not only the first woman, but the first out woman to be nominated for Best Cinematography at the Academy Awards.

Samsung has honored this distinction with a 60-second advertisement, "Make It Yours," that will air Sunday during the Oscars.

Fittingly, Morrison was also the cinematographer for the campaign. The director is Dee Rees, another queer woman who directed the World War II-era drama Mudbound, for which Morrison received her historic nomination.

The female pioneers are also featured in the commercial eating popcorn together in a movie theater. Created by Wieden + Kennedy Portland, the spot features several successful women in entertainment, including Fresh Off the Boat’s Constance Wu and Insecure’s Issa Rae. These voices, as role models, all encourage young girls to reach for the stars and make history.

Watch it below.

Tags: Business, Oscars

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