A new HIV
prevention campaign launched in Switzerland features images
of naked athletes who are playing ice hockey and
fencing, suggesting that while most people realize
participating in such sports without protection is
dangerous, the same principle holds true of having
unprotected sex, BBC News reports. The ads convey the
same-sex message "No action without
protection," say campaign organizers. "We want to
tell people that, just like ice hockey or fencing, you
don't have sex naked. You should wear a condom," Roger
Staub, head of the Swiss Health Office's AIDS
prevention section, told the news service. Health officials
say proactive HIV prevention and education campaigns
have helped dramatically slash Switzerland's
HIV infection rate from high levels seen in the 1980s and
1990s. About 700 Swiss people were newly infected with HIV
since July 2005, health officials say. (The
Advocate)