The Advocate July/Aug 2022
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Burger King Sucks Face With Ronald McDonald in New Ad Campaign

BK Pride

Burger King celebrated Helsinki Pride in Finland with a most unusual advertising campaign that featured their royal mascot kissing Ronald McDonald.

The images, which appeared in public spaces throughout Finland, were part of September's Helsinki Pride Celebration, MediaPost reports. The image shows the famous icons making out — with only the back of Ronald McDonald's head visible — and the accompanying message: "Love Conquers All."

"Burger King has always stood for equality, love and everyone’s right to be just the way they are," Burger King Finland’s Brand Manager Kaisa Kasila said in a statement.

It's not clear what the McDonald's Corporation thinks of the campaign but Kasila said, "The only instance where it might not seem [Burger King stood for love], is when we’re bantering with our competitor. But we want to be clear — it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.

"We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins."

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