Burger King Sucks Face With Ronald McDonald in New Ad Campaign

Image courtesy Burger King Facebook

The two burger rivals make out as part of Burger King's Pride campaign in Finland.

Neal Broverman

Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.

Read Full Bio

Neal Broverman

September 11 2020 9:19 AM EST

Nbroverman

We need your help
Your support makes The Advocate's original LGBTQ+ reporting possible. Become a member today to help us continue this work.

Burger King celebrated Helsinki Pride in Finland with a most unusual advertising campaign that featured their royal mascot kissing Ronald McDonald.

The images, which appeared in public spaces throughout Finland, were part of September's Helsinki Pride Celebration, MediaPost reports. The image shows the famous icons making out -- with only the back of Ronald McDonald's head visible -- and the accompanying message: "Love Conquers All."

"Burger King has always stood for equality, love and everyone's right to be just the way they are," Burger King Finland's Brand Manager Kaisa Kasila said in a statement.

It's not clear what the McDonald's Corporation thinks of the campaign but Kasila said, "The only instance where it might not seem [Burger King stood for love], is when we're bantering with our competitor. But we want to be clear -- it all stems from the respect we have for them. And we know McDonald's stands for the values we stand for, too.

"We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins."