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Talking head and advertising exec. Donny Deutsch said on Larry King Live Tuesday that he was skeptical that gay men watched the Super Bowl. In a debate including him, ManCrunch.com cocreator Dominic Friesen, and conservative radio host Dennis Prager, Deutsch asked whether the ad the gay dating service hoped to place during the game would be sound investment.
"It's hard to argue that it makes sense to reach a very targeted audience of gay males in America by advertising to this mass audience, so you can't say with a straight face that that was a smart media buy, can you?" he said to Friesen.
Friesen, clearly disturbed by his question, responded, "Actually it was, and we're not going to buy into your stereotypes either."
ManCrunch.com launched several weeks ago, and the service's owners attempted to buy commercial time during the Super Bowl, but CBS turned down the ad.