Scroll To Top

Madonna: New Footage, Same Attitude

Madonna: New Footage, Same Attitude


Black-and-white video footage of gay icon Madonna, believed to have been filmed for a never-released Nike commercial and shot around the time of her 1990 "Vogue" video, has been released and finds the pop superstar making fun of her late-'80s Pepsi scandal. In the video footage Madonna has her arms covering her bare chest, looks at the camera smiling, and says, "I wear what I want and I do what I want. Ask Pepsi." With the last remark, the entertainer references the 1989 controversy, in which she was paid a then-record $5 million as part of an endorsement deal, that included the filming of a commercial for the soft drink. The deal was scrapped by Pepsi executives due to threats of protests from right-wing Christian groups, such as the American Family Association, due to perceived sacrilege in her "Like a Prayer" video, now considered one of the creative high points of Madonna's storied career. The singer was allowed to keep the $5 million, and her commercial aired only once on network television.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

From our Sponsors

Most Popular

Latest Stories Editors